Background

Bypass is a point of sale (POS) management system for multi-site food and beverage industry located in Austin TX. As an ever growing start-up I experienced wearing multiple hats and juggling numerous projects on a deadline.

Project Brief

As a Product & Marketing design intern I was tasked to create a digital and print collateral package reflecting the companies recent rebranding to utilize at conferences, sales pitches, etc.

Duration

Summer 2017, January 2018, Summer 2018

Design Solution & Strategy

After surveying our current marketing materials, and POS market trends I assembled a marketing collateral package consisting of:

• Brochure(s)

• Flyers & Sell Spec Sheets

• X-frame Banners

• Slide Decks

• Employee Directory

• Social Media Library

Research

Bypass runs on Agile and under the leadership of Carl Sieber (Senior Product Designer) I was introduced into a new world of design practices. Discover, plan, build, and review. Every project was approached with research, drafts, feedback, and revisions. I learned the importance of grids, hierarchy, and file maintenance. I also received hands on experience with user persona’s, stakeholder interviews, card sorting exercises, and affinity mapping.

Marketing Analysis Pitch

Marketing analysis pitch made to the Vice President at the end of my internship, addressing current pain points in our brand presence and continuity throughout digital platforms.

View Pitch Slide Deck

Challenges

Working for a start-up you learn the importance of prioritization, team work, and flexibility. It was challenging at times to work in a fast pace environment and manage multiple schedules, but in the end a valuable learning experience.

Process & Materials

Illustrator, InDesign, Photoshop, Sketch, Confluence, KeyNote, PowerPoint.