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Driftsun is a part of the Marketfleet Inc. family, and more specifically, is a water sports brand born on the lakes of Northern California. I was tasked to schedule, organize, conceptualize, and photograph week-long lifestyle photoshoots in order to create a library of images to be leveraged for e-commerce content. I also designed enhanced brand content, illustrations, and social collateral for this vibrant, adventurous, and laid-back brand.