Marketfleet Inc. (acquired by Olsam Group) was a US-based incubator and aggregator of e-commerce brands. In my role as a graphic designer, I managed our in-house photo studio, coordinated and styled on-location lifestyle shoots, created enhanced brand content, designed product illustrations, and developed web and print marketing materials.
Software used: Photoshop, Illustrator, Lightroom, and Shopify.
Various product listing photographs for our Shopify websites. Kayaks always presented a unique challenge in the studio and were often photographed outside, utilizing my boss’s truckbed for the best vantage point.
Designed and developed illustrated Shopify landing pages for Drifstun. Created branded t-shirts to support merchandise and brand awareness.
Enhanced brand content for Amazon product listings. Amazon was where we earned our highest AOV and thoughtfully designed product pages were essential.
Hang tags and product warranty inserts for Eltkon Outdoors.
Produced a multi-day lifestyle shoot, overseeing casting, locations, and product pulls; 55 products captured across 4 days and over 100+ hours logged.
